Five lessons from a successful public health campaign, tackling the promotion of unproven cancer scans

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A public health campaign in Western Australia was successful in tackling the promotion of unproven commercial breast imaging technologies to detect breast cancer, according to Caitlin Kameron, Legal Policy Advisor for Cancer Council Western Australia. Reflecting on the campaign, she identifies five factors that contributed to its success. These included being opportunistic, collating the evidence, using existing regulatory channels, engaging the media and finding the right mix of professional skills in a campaign team. Caitlin Kameron writes: The year is 2010 and ‘alternative’ breast cancer screening clinics are cropping up all over the country, including in rural areas. A new…
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