The non-competitive GP’s guide to competitive analysis

Just as Hermann Goering reached for his revolver when he heard the word “culture”, most GPs reach for their earplugs when they hear the word “competition”. I know, I know, you’re focused on patient care, or how to control your costs in a tightly regulated market. You may be in the position where the problem isn’t how to win new patients but how to service your existing patient load. With so much on your plate and a distaste for marketing stuff, why bother thinking about your competition? Here’s why: if you are engaged in best-practice medicine and want to offer…
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