Keeping people healthy is good for insurers’ bottom line

Several private health insurers are trailing schemes to prevent their members' health deteriorating. DIBP images, CC BYAustralia’s population is in the midst of considerable demographic change, with a proportional rise in older age groups. Medical successes can now save the lives of those who would have died from illnesses such as heart attacks and cancer. In doing so, the ranks of those with an ongoing and complex health problem have swollen.
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